Comparing ChatGPT and Jasper for Small Business AI Writing Needs

Chatgpt vs

Artificial Intelligence (AI) is transforming the way businesses operate, and small businesses are no exception. AI can help small businesses with their online reputation management and social media engagement. ChatGPT and Jasper are two AI writing tools that can assist small businesses with these tasks. In this article, we will compare the pricing, features, user-friendliness, and customer support of both tools to determine which one is the best fit for small businesses.


When it comes to pricing, ChatGPT offers a flexible pay-per-use model. This means that small businesses can pay only for what they use, making it an affordable option BUT this applies when using the API (Developer world), the standard monthly fee for ChatGPT Plus is $20/month. There are some controversies seen on Reddit about some features offered to some and not others while the Plus was supposed to get some privileges ahead of everyone. On the other hand, Jasper offers a subscription-based model that starts at $49 per month. This is really suitable for businesses with an occasional to permanent need for AI writing since quite affordable for the services smaller businesses are getting from using it.


Both ChatGPT and Jasper offer a range of features to help with AI writing. ChatGPT has a user-friendly interface that allows users to input their desired text and receive AI-generated content in seconds. Additionally, ChatGPT offers advanced features such as sentiment analysis and topic modeling to help small businesses tailor their content to their target audience.

Jasper AI, on the other hand, offers a range of features that can help businesses automate their social media posting, generate captions for images, and even write entire blog posts. These features can save small businesses a significant amount of time and effort, allowing them to focus on other aspects of their business.


When it comes to user-friendliness, both ChatGPT and Jasper are relatively easy to use. ChatGPT has a clean and straightforward interface that is easy to navigate, and it provides users with helpful prompts (*) to guide them through the process of generating AI content.

Jasper has a more complex or should I say “complete” interface, but it offers a wider range of features than ChatGPT. While this may be overwhelming for some users, businesses with more advanced AI writing needs, or experience with time may find Jasper to be the more suitable option.

Customer Support

Good customer support is essential for small businesses that may not have a dedicated IT department. ChatGPT offers 24/7 customer support via email and live chat, which can be extremely helpful for small businesses that need quick assistance.

Jasper also offers customer support, but it may not be as responsive as ChatGPT’s. This may be a concern for small businesses that need immediate assistance. Although this concern may fade away as Jasper is becoming the reference for small businesses, therefore, adjusting their staff to the growing number of users they are registering every day.

Pros and Cons



  • Flexible pay-per-use model (mostly for developers) or a monthly subscription
  • Advanced features such as sentiment analysis and topic modeling
  • User-friendly interface with helpful prompts
  • 24/7 customer support via email and live chat


  • Limited range of features compared to Jasper
  • You really got to make your chat long enough to get ChatGPT to get used to the user, his “prompting” techniques, and the business itself. A “chat” can also reach a limit and you’re likely to have to open a new one with… almost a fresh start with a new friendly AI 😊
  • May not be suitable for businesses with more advanced AI writing needs

Jasper AI


  • A wide range of features for more advanced AI writing needs
  • Can automate social media posting and generate captions for images
  • Offers an affordable subscription-based model for occasional/consistent users


  • More expensive than ChatGPT by $29 but this difference is well paid off for smaller businesses that can easily afford such a small monthly charge.
  • The interface may be overwhelming for some users but tutorials are there for starters.
  • Customer support may not be as responsive as ChatGPT’s, this remains to be proven at the time of writing since Jasper is adjusting quickly to demand.

Final Thoughts

Overall, both ChatGPT and Jasper are excellent options for small businesses looking to manage their online reputation and social media engagement. ChatGPT and its advanced features make it an attractive option for businesses with limited budgets and less complex AI writing needs. On the other hand, Jasper’s wide range of features and automation capabilities make it a better choice for businesses with more advanced AI writing needs.
One should note that like everything in life when you start to use it and see what you can do and get from using AI then your needs and your skills will evolve undeniably. You’ll be “engineering” your prompts (*) to make them right when you need them.

A final note about the ability of an AI to be way more efficient when it’s trained constantly on a given topic. That’s where Jasper might be the definitive winner for small businesses. In any case, you can try both for free; ChaptGPT here and Jasper there with 10K credit/ 7 Days Free Trial negotiated for you.

(*) Prompt: A prompt is a statement, question, or task that is given as a stimulus to elicit a response or action. In the context of artificial intelligence and natural language processing, a prompt is a specific input or request given to an AI language model to generate a response.

A Jasper related past article recommended read: Unlock Your Creative Potential with Jasper: The Ultimate AI Sidekick for Content Creation

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  • Jerry Lambert

    Jerry Lambert is a freelance writer specializing in technology, personal finance and investing, and travel. With over 10 years of experience in these fields, Jerry has written extensively on topics ranging from the latest gadgets and software to investment strategies and travel destinations. His writing is known for its practical insights and engaging style, making complex topics accessible to a wide audience. When he’s not writing, Jerry can usually be found exploring new technology, planning his next travel adventure, or researching the latest investment opportunities.

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