UPDATE: May 2023
We’re back on Instagram but not because they approved whatever appeal that they never processed, or replied to any of our requests on Twitter, no! We had to open a new account and start from scratch. We won’t do that again, if they don’t care about paying attention to simple requests from creators/pool of writers then we will post our content only to the social media that value our everyday work. Instagram is a great social network, you have to be there, but they are terrible chasing the bad actors, some fine tuning is needed there. Case closed, now back to the untouched original article, happy reading!
When it comes to digital marketing, Instagram has become a go-to platform for businesses of all sizes. However, relying solely on Instagram can be risky since the platform’s algorithm changes frequently, making it harder to get noticed. Not to mention their account suspension follow-up after submitting all required information and ID? They are stating that it will take “around a day” but in fact, weeks after, nothing happened and there’s nobody at the end of the line. For the content creators, that’s insulting and abusive, clearly unacceptable. So, what can you do to expand your exposure without relying solely on Instagram?
As a small business owner myself, I’ve tried various digital marketing strategies and found three powerful methods that have helped me grow my brand without Instagram. Let’s dive into each one.
Share Your Knowledge with Content Marketing
Content marketing is an effective way to showcase your expertise, attract new customers, and establish your brand as a thought leader in your industry. By creating relevant and engaging content, you can drive traffic to your website and increase engagement with your audience. Here are some content marketing strategies you can try:
Blogging: Share Your Expertise
Blogging is a great way to share your expertise and engage with your audience. When I started my business, I found that creating blog posts regularly helped me establish my brand’s credibility and drive traffic to my website. It’s essential to write informative posts that are relevant to your audience and optimized for search engines. Don’t forget to share your posts on your social media accounts and other digital channels to reach more people.
Video Marketing: Captivate Your Audience
Video marketing is another effective content marketing strategy that can help you stand out in a crowded digital landscape. By creating captivating and informative videos, you can showcase your expertise and captivate your audience. Video content is becoming increasingly popular, and by creating videos regularly, you can attract a new audience and increase engagement with your current followers.
Email Marketing: Nurture Your Leads
Email marketing is a powerful way to nurture leads, build relationships with your customers, and promote your products or services. By creating targeted and personalized email campaigns, you can increase your open and click-through rates and drive more traffic to your website. Don’t forget to segment your email list based on your customer’s interests and preferences to increase engagement and conversions.
Leverage Influencer Marketing to Boost Your Reach
Influencer marketing is a popular digital marketing strategy that involves partnering with influencers who have a large following to expand your exposure, reach new customers, and increase sales. Here are some tips for leveraging influencer marketing:
Find the Right Influencers for Your Brand
Finding the right influencers for your business is crucial to the success of your campaign. Look for influencers who have a large following in your industry or niche and whose values align with your brand. You can find influencers on social media platforms or by using influencer marketing platforms like AspireIQ or Upfluence.
Build Relationships with Influencers
When working with influencers, it’s essential to establish a mutually beneficial relationship. Set clear expectations and communicate your goals and objectives for the campaign. Be transparent about compensation and any other expectations. Also, don’t forget to engage with the influencer’s content and audience to build a genuine relationship.
Measure Your Results and Make Adjustments
To determine the success of your influencer marketing campaign, you need to measure your results. Track metrics like engagement rates, website traffic, and sales to gauge the effectiveness of your campaign and make adjustments as needed. Don’t forget to thank the influencers and share the results of the campaign with them to build a long-term relationship.
Invest in Search Engine Optimization (SEO)
Search engine optimization (SEO) is a long-term strategy that involves optimizing your website and content to improve your search engine rankings and drive more traffic to your website. Here are some SEO strategies to consider:
Keyword Research: Understand Your Audience
Keyword research is the foundation of any successful SEO strategy. By understanding the keywords and phrases your audience is searching for, you can optimize your website and content to rank higher in search engine results pages (SERPs). Use tools like Google Keyword Planner or SEMrush to find relevant keywords and include them in your website’s meta tags, headers, and content.
On-Page Optimization: Make Your Website Search Engine Friendly
On-page optimization refers to the process of optimizing your website’s structure, content, and HTML code to make it more search engine friendly. Some on-page optimization strategies include optimizing your website’s load speed, creating high-quality and relevant content, and including internal and external links.
Link Building: Increase Your Authority
Link building is the process of acquiring backlinks from other websites to your site. Backlinks are essential for increasing your website’s authority and improving your search engine rankings. Some link-building strategies include guest blogging, broken link-building, and reaching out to influencers in your industry.
Local SEO: Attract Local Customers
Local SEO is essential for businesses with a physical location. By optimizing your website and content for local search, you can attract customers in your area and increase your visibility in local search results. Some local SEO strategies include creating a Google My Business profile, including your business’s name, address, and phone number on your website, and optimizing your content for local keywords.
So my friends, expanding your exposure without relying solely on Instagram is possible with a solid digital marketing strategy. By investing in content marketing, influencer marketing, and SEO, you can attract new customers, increase engagement with your audience, and establish your brand as a thought leader in your industry. Remember to measure your results, make adjustments as needed, and most importantly, be authentic and genuine in your approach.
On a final note, what matters to us is you, our readers, and nothing else. We all learn and improve, Instagram included hopefully!
About Digital Marketing Topic
Digital Marketing involves promoting products, services or brands through digital channels like search engines, social media, email marketing, and websites to reach target audiences and drive conversions.
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